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Introduction to Alibaba as an International Marketing Platform

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Alibaba's International eCommerce platform offers companies of all sizes an unprecedented opportunity to cheaply and easily connect with international buyers and sellers and to drive new sales and/or lower costs.

This session is designed for trade facilitators to help them better understand what Alibaba's platform offers their clients as an international marketing channel.  SBDCs and International Trade Centers can play a critical role in educating clients to be more successful users of Alibaba's platform, and Alibaba and NASBITE International are exploring ways that we can better enhance international eCommerce expertise for CGBPs and trade facilitators
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